Wednesday, February 13, 2008
The history of Smokey Bear
While perusing the internet, I came across the banner advertisement on the left. I felt the ad was prophetic enough, so I journeyed over to www.smokeybear.com and looked through the history of this iconic legend. As it turns out, the original 'fire prevention campaign' was waged with the assistance of Disney's Bambi. The campaign was allowed to use the image of a fawn for a year; however they had learned how effective an animal mascot could be for getting information to the public. Later that year, Smokey Bear was created, and from that day in 1944 until now,
'Only you can prevent wildfires.'
Here's the informational link: