Thursday, February 24, 2011
Stop global warming
This WWF Finland advertisement is almost exactly like the Keep America Beautiful campaign except with polar bears instead of Iron Eyes Cody. Guilt and sympathy is again the tactic, with nature the clear victim of evil cities . Both ads also end with the same lesson- you can stop pollution/global warming.
Polar bears have become a symbol of the effects of climate change just as Iron Eye's Cody became the face of the anti-pollution campaign. Polar bears are of course not the only species or even the species most affected by global warming, but their cultural significance, likeability, and extreme habitat make them the perfect charismatic mega-fauna for the task.