Wednesday, April 20, 2011

The art of conservation

I just read an interesting piece that analyzes the logos of conservation NGOs over time (can be found here).

"So what should we make of a journey that began with literal, fine-art creations and has reached abstract images that make only a passing reference to nature? The answer, like the logos we're left with, is pretty simple. Conservation is no longer just about a single species on the brink of extinction, the habitat it's found in or some wider ecosystem. Now it's about the future of the planet. That, of course, means it's really all about us."

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